Along with the advanced technology of the internet comes advanced marketing strategies. Before the internet was developed, businesses relied on traditional methods of advertising such as television commercials, newspaper ads or the yellow pages. The advent of the "web site" made it easier to get your company's vision across.

But what is the point of having the best web site in the world if it isn't seen? It would be pointless to create a state of the art site if nobody knows it even exists. To solve this problem search engines were created which contain millions of bits of information on just about every web site created. Search engines help the consumer to quickly locate information. However, owning a web site does not mean you will be listed on every search engine, or even one of them. You might be "number 2,243 of 234,670 pages found" and possibly never even have any visitors find your web site. The key is to be listed in those first few pages of the search results.

Web Site Optimization
Website4u.ca first performs a critical analysis of your businesses products and/or services and target the keyword phrases that are appropriate to your business. We research your competition and how well they are placed in the search engines and set goals of surpassing them and getting you to the top of the search engines. To accomplish this, Website4u.ca will optimize your web site while it is being designed so that it is search engine friendly.

Link Popularity
The more external links to your web site the better your web site will appear in the search engines. Search engines assume that if you have many links to your site, then you must be important and therefore rank you higher compared to a new site with no links. This is taken into consideration by more and more search engines. Google relies on this heavily. Almost all new web sites don't have any external links, so it is highly recommend that you get as many external links as possible. website4u.ca will research appropriate web sites and directories to increase your link popularity.

Create Additional Targeted Web Sites
Website4u.ca creates an entire web site that targets a specific keyword. For example, if you want to show up very well for "spring water", we would create http://www.spring-water.com/ (if the domain is available) and target everything on this site to it. It doesn't have to be very large (8-10 pages), or even have a lot of graphics. Loading it with text and links to your main site is the most important and search engines love that. If you are really aggressive you can utilize our Pay for Placement and Directory Listing programs.

Pay for Placement
When the internet first began, it was easy to get listed in the search engines. Now there are millions of web sites and a lot of competition. With Pay for Placement you pay for the actual traffic that is sent to your web site along with a monthly maintenance fee. Through Overture.com we have developed an effective search engine placement strategy that involves many search engines like Yahoo, AOL, AltaVista, Lycos, HotBot, Netscape, MSN, CNET and dozens of other search engines. This program can get your web site exposed to 75% of all internet users.

  website4u.ca performs research to define your industries important keyword phrases.

  You will receive monthly reports illustrating your clicks and rankings.

Determine monthly budget and The costs can vary greatly based on the popularity of the keyword selected and how often it is clicked. The monthly maintenance includes the time spent to properly maintain and monitor these settings. We suggest that we monitor it on a daily basis for the first few months and then every other day thereafter.

Directory Listings
There are a few web directories that you must absolutely get listed on if you want to get a lot of web site traffic. Yahoo is one of them.

Yahoo's Web Directory
Yahoo is the #1 search engine in the world. To get listed with them is a prized possession. When you submit to them they probably don't even look at it. They now offer the "Business Express" service for an annual fee. They guarantee that they will review your site within 7 days. THIS DOES NOT GUARANTEE THAT YOU WILL GET LISTED. They have many requirements that must be filled to even consider you. We stand behind our search engine services. We currently offer The Website4u.ca Guaranteed Yahoo Directory Listing. Website4u.ca CAN guarantee that we can get your companies web site listed in Yahoo.

LookSmart
LookSmart is another directory search engine that has partnered with other search engine firms to handle their directory listings. List with LookSmart and your links can be integrated into the directory search results on leading portals, such as MSN, Excite, AltaVista, Time Warner, Prodigy, Juno, and hundreds more. They charge a fee and offer NO GUARANTEE THAT IT WILL GET LISTED. Website4u.ca can offer you "our guarantee" to get listed. We CAN guarantee that you will get listed in LookSmart.

Other Search Engine Directories
DMOZ powers many other directory based search engines like Netscape. There are many others like NBCi that are gaining popularity as well as Google and iWon.

This is a listing of the (currently) most important Internet search engines. You can visit any of these sites by clicking on their names

  AltaVista
  Excite
  HotBot
  Snap
  Yahoo!
  WebCrawler
  InfoSeek/Go Network
  Lycos
  Iwon
  Fast/AllTheWeb
  NorthernLight
  LookSmart
  MSN
  AOL Search
  Google
  Goto.com
  Netscape